aclipp Review: Is It Right for Your Agency’s PR Reporting?

Disclosure: Tools for Agencies may earn a commission when you sign up using the TOOLSFORAGENCIES code. It costs you nothing extra, and it doesn't change our opinion of the tool.

aclipp brings media coverage collection, KPI tracking, and branded client reporting into one platform. For agencies that regularly deliver PR reports, that is a useful combination: organize the coverage, track the results, and give clients a clear way to review the work.

But a feature list is only the starting point. The buying decision comes down to how you report, how many separate projects you need, and whether the clipping allowances fit your workload.

In this aclipp review, I’ll break down the features, pricing, and trade-offs that matter to an agency operator. I’ll also explain how to apply the TOOLSFORAGENCIES code for 10% off the first month on monthly plans or the whole first year on annual plans.

This is a product and pricing review, not a hands-on test. I’m not claiming measured time savings or results from using the software.

What Is aclipp?

aclipp is PR analytics and reporting software that collects media coverage and clippings, enriches them with AI, and helps teams turn that information into client reports.

Its PR Analytics offering includes:

• Media coverage and clipping collection.
• AI enrichment of clippings.
• KPI tracking.
• Branded client reports and dashboards.
• Live links.
• PDF and CSV exports.
• Separate client projects.

It also offers AI visibility monitoring, known as GEO, plus an API and an MCP server.

For agencies, the core value is straightforward: coverage and reporting belong in the same workflow. A collection of links documents what happened. A useful client report organizes that coverage and connects it to the KPIs the team is tracking.

aclipp supports those tasks. The next question is whether its reporting options and plan capacity match the way your agency works.

Key Features for Agency Teams

Media Coverage Collection and AI Enrichment

aclipp collects media coverage and clippings, then enriches them with AI.

That puts coverage collection and the information used for reporting within the same product. For an agency, the important question is what that information contributes to the finished report.

The exact enrichment details are not specified here. During the free trial, inspect what aclipp adds to a clipping and decide whether it helps your team evaluate or explain the coverage.

I would start with material that resembles your normal client work. That gives you a practical basis for evaluating the feature instead of judging it from a product description.

KPI Tracking

aclipp tracks KPIs, which makes it relevant to teams that need to report more than a list of media mentions.

Start your evaluation with your reporting requirements. Write down the measures your clients expect, then check whether aclipp supports them.

The full list of supported KPIs is not established by the information available for this review. That is a detail to verify before buying.

From an agency operator’s perspective, this is a core requirement. The dashboard needs to support the reporting brief, and the brief needs to reflect what the client wants to understand.

Branded Client Reports and Dashboards

aclipp builds branded client reports and dashboards.

That matters because reporting is part of the service your agency delivers. Clients experience the finished report, so the presentation needs to be clear, organized, and consistent with your agency’s standards.

Use the trial to build a representative report. Check the branding options and how the coverage and KPIs appear together.

The available facts confirm branded reporting, but not every customization option. Evaluate the actual controls before assuming you can reproduce a particular layout.

A report that works for your team should also make sense to the person receiving it.

Live Links, PDF Reports, and CSV Exports

aclipp offers live links, PDF exports, and CSV exports alongside its dashboards.

Those formats address different reporting needs:

• Live links: an online destination for reviewing reporting.
• PDF exports: a document format for delivering reports.
• CSV exports: exported data your team can work with.

For client reporting, having several formats gives you flexibility in how you deliver the information.

Check the formats your clients actually use. If PDFs are part of your regular deliverables, inspect an exported report. If your team needs CSV data, review what the export contains.

The presence of an export option matters. Its usefulness depends on whether the output fits your workflow.

Separate Client Projects

aclipp keeps client projects separate, which is directly relevant to agencies managing multiple accounts.

Project capacity also affects the plan you need:

• Starter includes 1 project.
• Performance includes 5 projects.
• Performance Plus includes 15 projects.

Map your intended project setup before choosing a subscription. Your project requirement may push you into a higher plan even if your clipping volume is modest.

For example, an agency that needs five separate projects cannot choose Starter based solely on its lower price.

Treat project capacity and clipping capacity as two separate buying criteria. The plan needs to satisfy both.

AI Visibility Monitoring

aclipp also monitors AI visibility, or GEO.

That gives agencies another area to evaluate when clients want visibility reporting beyond their existing PR coverage work.

AI Visibility has a separate starting price. Budget for it separately rather than assuming a PR Analytics subscription includes it.

The practical question is whether AI visibility monitoring belongs in your current service offering. If it does, evaluate that product against your reporting requirements. If it does not, keep your purchasing decision focused on PR Analytics.

API and MCP Server

aclipp offers an API and an MCP server.

These capabilities matter most when your team has a defined technical use case. Their availability does not establish compatibility with every tool or guarantee a particular workflow.

If technical access is important, check the documentation against what you want to build or connect.

I would not make this the main reason to buy unless the agency already has a specific requirement. For most reporting evaluations, coverage handling, KPIs, report delivery, and capacity should come first.

aclipp Pricing

The aclipp pricing page lists PR Analytics plans with different clipping and project limits.

The yearly prices below are monthly rates billed yearly.

AI Visibility starts at:

• EUR 59/month with monthly billing.
• EUR 49/month billed yearly.

There is also a free trial.

Performance Plus yearly pricing is not specified here. Check the pricing page for that information rather than estimating an annual rate.

Which Plan Makes Sense for Your Agency?

Choose based on the capacity you need, then assess the cost.

Starter provides one project and a 100-clipping allowance. Performance increases that to five projects and 400 clippings. Performance Plus provides 15 projects and 1,000 clippings.

Before buying, answer three questions:

• How many separate projects do we need?
• What clipping allowance fits our workload?
• Which reporting requirements must the software support?

Team size matters to the budget, too. EUR 109 per month is a meaningful expense for a solo operator or small agency. A larger team still needs to justify the subscription against its reporting needs.

User-seat limits are not specified here. Confirm those if several team members need access.

Get 10% Off With TOOLSFORAGENCIES

Tools for Agencies readers can get 10% off with this promo code:

TOOLSFORAGENCIES

Enter it in all caps, as one word, with no spaces.

The discount depends on your billing choice:

• Monthly plans: 10% off the first month.
• Annual plans: 10% off the whole first year.

Budget for the regular price after that introductory discount period. The code reduces the initial cost; the plan still needs to make sense at its standard price.

How to Apply the Discount at Checkout

1. Go to the regular aclipp pricing page.
2. Choose the plan that fits your requirements.
3. Select monthly or annual billing, as appropriate.
4. Continue to checkout.
5. Look for the promo or discount code field. If the checkout labels differ, look for the field used to enter a promo or discount code.
6. Enter TOOLSFORAGENCIES, in all caps and without spaces.
7. Apply the code using the available checkout control.
8. Confirm that the 10% discount appears before paying.

For a monthly plan, confirm that the discount applies to the first month. For an annual plan, confirm that it applies to the whole first year.

If the discount does not appear, resolve that before completing payment.

aclipp Pros and Cons

Pros

• Several reporting tasks in one product. aclipp collects coverage, enriches clippings with AI, tracks KPIs, and builds reports.
• Multiple delivery formats. Dashboards, live links, PDFs, and CSV exports give teams options for presenting and using the information.
• Separate client projects. Agencies can organize work across distinct projects within their plan limits.
• A free trial. You can evaluate the workflow before committing.
• Technical access options. The API and MCP server support further evaluation by teams with technical requirements.

Cons and Trade-Offs

• Two capacity limits to manage. Both clipping allowances and project counts affect which plan fits.
• A meaningful recurring cost for small teams. The entry price needs to solve a reporting need worth paying for.
• AI Visibility is a separate product. Include its cost when evaluating that part of the offering.
• Some specifics need checking. Exact KPI coverage, enrichment details, customization controls, and technical compatibility require verification.
• Not every price is established here. Performance Plus yearly pricing needs checking on the pricing page.

Who Is aclipp For?

aclipp is worth evaluating for PR agencies and marketing agency teams that regularly collect media coverage and produce client reports.

It is particularly relevant when your requirements include several of these:

• Organizing media clippings.
• Tracking KPIs.
• Producing branded reports.
• Providing dashboards or live links.
• Delivering PDF reports.
• Exporting CSV data.
• Keeping client projects separate.

I would evaluate it using one representative reporting workflow. Start with your coverage, required KPIs, preferred delivery format, and project structure.

That turns the trial into a buying decision: can this product support the reporting work your agency needs to deliver?

Who Is aclipp Not For?

aclipp is harder to justify for agencies that rarely handle PR coverage or do not need recurring PR reports.

It may also be a poor fit when the plan that meets your clipping and project requirements exceeds your budget.

If your agency mainly delivers other marketing services, assess aclipp against your PR needs specifically. The features listed here do not establish it as a reporting platform for every agency service.

And if AI visibility is your only requirement, evaluate AI Visibility directly. Choose the product that matches the work you need to do.

FAQ

What Is aclipp Used For?

aclipp collects media coverage and clippings, enriches them with AI, tracks KPIs, and creates branded reports and dashboards. It also supports live links, PDF and CSV exports, and separate client projects.

How Much Does aclipp Cost?

PR Analytics starts at EUR 109 per month billed monthly or EUR 99 per month billed yearly. Higher plans provide larger clipping and project allowances. Enterprise uses custom pricing.

Does aclipp Have a Free Trial?

Yes. Use the free trial to evaluate coverage handling, AI enrichment, KPI tracking, report presentation, and exports against your agency’s requirements.

How Do I Use the TOOLSFORAGENCIES Code?

Enter TOOLSFORAGENCIES in the promo or discount code field at checkout. It gives 10% off the first month on monthly plans or the whole first year on annual plans. Confirm the discount before paying.

Can aclipp Create Reports for Agency Clients?

Yes. aclipp offers branded client reports, dashboards, live links, and PDF and CSV exports. Your plan’s project allowance determines how many separate projects it includes.

Is AI Visibility Included in PR Analytics?

AI Visibility is a separate product with its own starting price: EUR 59 per month billed monthly or EUR 49 per month billed yearly. Do not assume it is included in PR Analytics.

Verdict: Is aclipp Worth Considering?

aclipp deserves a place on the shortlist when your agency needs coverage collection, KPI tracking, and branded PR reporting.

The decision should rest on workflow fit, clipping and project capacity, and recurring cost. Use the free trial to check those requirements with representative client work.

If it fits, choose the appropriate plan and apply TOOLSFORAGENCIES at checkout. Confirm the introductory 10% discount before paying.