Editorial Policy

Tools for Agencies exists to help marketing agencies better understand the tools available to them.

Companies featured on Tools for Agencies may have commercial relationships with us, including affiliate partnerships or sponsorships. When a material relationship exists, we disclose it clearly.

Those relationships do not purchase our conclusions.

Tools for Agencies retains editorial control over the questions we ask, agency-side analysis, fit and non-fit guidance, and our conclusions.

We aim to distinguish vendor-provided claims from our own analysis and do not recommend a product simply because a commercial relationship exists.

Our goal is to help agencies understand what a product solves, what implementation requires, where it fits, and whether it’s appropriate for their situation.